Vets Special
For the pet-care brand Vets Special, RBiz combined digital advertising and creator activity with retail distribution support. The engagement connects direct-to-consumer commerce with pet-store channels.
- Client
- Vets Special
- Year
- 2024
- Service scope
- Digital marketing and retail distribution
- Supporting services
- Modern Trade & Retail Distribution
Reported sales growth
- Sales growth through 2026
- >1,200%
RBiz’s company presentation reports sales growth of more than 1,200% for Vets Special through 2026.
Source: RBiz company presentation, “Growth in sales till 2026.” The baseline and comparison period are not specified.
About the brand
Vets Special is a pet care brand offering nutrition and wellness products designed to support the health and well-being of cats.
The challenge
Operating in the highly competitive pet care industry, Vets Special faced difficulties in building brand awareness and acquiring customers. Strong competition from established pet food and supplement brands made market penetration particularly challenging.
RBiz's approach
- Managed and optimized Meta Ads campaigns to increase awareness and customer acquisition.
- Executed Shopee Ads strategies to drive marketplace performance.
- Conducted monthly KOL and influencer collaborations to improve brand visibility and credibility.
- Supported retail expansion initiatives by connecting the brand with modern trade and pet store networks.
- Assisted in developing offline sales opportunities through strategic distribution partnerships.