Study Case
Vets Special – Pet Care D2C & Retail Distribution Expansion
RBiz developed an integrated growth strategy combining Meta & Shopee Ads, KOL collaborations, and modern trade pet store expansion.
About the Brand
Vets Special is a pet care brand offering nutrition and wellness products designed to support the health and well-being of cats.
Challenge
Operating in the highly competitive pet care industry, Vets Special faced difficulties in building brand awareness and acquiring customers. Strong competition from established pet food and supplement brands made market penetration particularly challenging.
Our Approach
- Managed and optimized Meta Ads campaigns to increase awareness and customer acquisition.
- Executed Shopee Ads strategies to drive marketplace performance.
- Conducted monthly KOL and influencer collaborations to improve brand visibility and credibility.
- Supported retail expansion initiatives by connecting the brand with modern trade and pet store networks.
- Assisted in developing offline sales opportunities through strategic distribution partnerships.
The Result
Multi-Store
Modern Trade
50+ KOLs
Monthly Activations
Omnichannel
Distribution
Before Limited market presence
After Strong sustainable growth
- Achieved significant growth in sales performance and customer acquisition.
- Increased brand visibility across digital and offline channels.
- Expanded distribution opportunities through retail and pet store partnerships.
- Built a stronger foundation for long-term growth in a competitive pet care market.
Contact Us
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Talk to RBiz about official store operations, fulfillment, distribution, or a dedicated supply chain management path for your brand.