Study Case
Dua Kelinci – Restoring Marketplace Momentum & 5x Sales
RBiz focused on rebuilding marketplace momentum through performance marketing, live streaming, and affiliate activations, increasing sales 5x.
About the Brand
Dua Kelinci is one of Indonesia's leading snack brands, offering a diverse portfolio of products ranging from nuts and snacks to confectionery items.
Challenge
The brand experienced a major setback when its marketplace operations became inactive for several months due to operational issues with a previous enabler. This resulted in declining visibility, reduced customer engagement, and disrupted sales performance.
Our Approach
- Optimized advertising messaging to improve relevance and conversion.
- Relaunched and refined marketplace advertising campaigns.
- Conducted regular live streaming activations to increase engagement and drive purchases.
- Expanded affiliate marketing initiatives to boost reach and generate additional traffic.
- Implemented ongoing marketplace optimization to support sustainable growth.
The Result
5x
Sales Uplift
Daily
Live Streaming
+300%
Affiliate GMV
Before Limited market presence
After Strong sustainable growth
- Increased sales performance by 5x compared to the initial baseline.
- Successfully restored marketplace activity and customer engagement.
- Improved traffic acquisition through live commerce and affiliate channels.
- Re-established consistent sales growth across marketplace platforms.
Contact Us
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