Braskita
RBiz supported Braskita’s konjac rice business through marketplace operations and digital marketing. Read the engagement to see the brand’s context and the work carried out across its online sales channels.
- Client
- Braskita
- Year
- 2025
- Service scope
- Marketplace operations and digital marketing
- Supporting services
- Exhibition & Offline Activations
Reported sales growth
- Sales growth through 2026
- >2,270%
RBiz’s company presentation reports sales growth of more than 2,270% for Braskita through 2026.
Source: RBiz company presentation, “Growth in sales till 2026.” The baseline and comparison period are not specified.
About the brand
Braskita is a health-focused food brand offering konjac rice (porang rice) as a healthier alternative to conventional rice. The brand aims to support consumers seeking lower-calorie and lower-carbohydrate dietary options.
The challenge
Braskita faced the challenge of competing in a niche market where consumer awareness of konjac rice remained relatively low. While the product offered clear health benefits, limited category understanding and strong competition from more established brands made it difficult to generate consistent sales growth.
RBiz's approach
- Developed targeted digital advertising campaigns across key channels.
- Refined communication to educate consumers about the benefits of konjac rice.
- Enhanced marketplace branding and store presentation to improve customer trust.
- Supported brand visibility through exhibition activations and offline events.
- Continuously optimized campaign performance based on consumer behavior and marketplace data.